Google Analytics (GA4)
If you are starting your D2C Brand and looking for traffic behaviour on your website then Google Analytics can help you to track all the data at one place whether it is sales funnel, or customer engagement on your website, you can track all the data from here.
Cost: No need to worry about the cost it is completely free and can be easily installed on website.
How to Install: You can install Google Analytics in two ways such as manual (Adding Code in Website Header) or you can install plugin or Apps in your CMS website.
Cost: No need to worry about the cost it is completely free and can be easily installed on website.
How to Install: You can install Google Analytics in two ways such as manual (Adding Code in Website Header) or you can install plugin or Apps in your CMS website.
Google Search Console
Every website needs SEO or Organic Ranking on Search Engine and Google has its own tools to track organic traffic from its Search Engine also it help you to understand what factors are working and what not. You can easily track all your ranking keywords on Google and all the errors you need to resolve that obstacle in ranking.
Cost: This tool is completely free to use for lifetime.
How to Install: You install this on your website in two ways such as manually (Adding Code in Website Header) or if you have already installed Google Analytics then you can verify with it (Make sure you are using same id for both the tools).
Cost: This tool is completely free to use for lifetime.
How to Install: You install this on your website in two ways such as manually (Adding Code in Website Header) or if you have already installed Google Analytics then you can verify with it (Make sure you are using same id for both the tools).
Kissmetrics
Kissmetrics is more sophisticated than Google Analytics and it’s perfect for eCommerce marketers who require a wide variety of metrics. Discover the average revenue per person, the visitor-to-purchase conversion rate, and the cart-to-purchase conversion rate.
Cost: $299/mo, billed annually. There is no free trial so you won’t know if it’s the right tool for you without doing a demo first.
Cost: $299/mo, billed annually. There is no free trial so you won’t know if it’s the right tool for you without doing a demo first.
Optimizely
Optimizely’s Web Experimentation tool offers a no-code editor that helps you set up A/B tests to improve your site content. Optimizely’s Full Stack tool enables you to roll out new features faster. Collect customer data to know which variations are performing best. Additionally, experiment with chatbots and checkout flows to reduce your cart abandonment rate.
Cost: $2,000-$3,000/mo.
Cost: $2,000-$3,000/mo.
Hotjar
Hotjar is a visual tool that helps you see how your users interact with your site using heatmaps. It helps you see the “hot” and “cold” spots on your website and collect feedback from your visitors. You can also create real-time recordings of users to help improve your conversion rates and conversion tracking.
Cost: free + starts at $39/mo
Cost: free + starts at $39/mo
Crazy Egg
Crazy Egg initially started as a heat maps tool but has since grown into a popular Shopify app that provides a comprehensive solution for boosting your site's conversion rate. It offers insights into customer engagement, traffic referral sources, and the effectiveness of your CTA button placements through features like heat maps, Crazy Egg Confetti, and scroll maps.
Cost: starts at $24/mo
Cost: starts at $24/mo
Glew.io
Glew is a robust tool tailored for larger eCommerce stores with numerous marketing channels, typically around 10 to 25. It excels in consolidating your business data into user-friendly dashboards, providing powerful insights across your entire operation.
Cost: starts at $79/month, billed annually
Cost: starts at $79/month, billed annually
Supermetrics
Supermetrics serves as a streamlined alternative to Glew, simplifying the process of importing and presenting your eCommerce data in customizable reports. This tool seamlessly collects data from various sources such as social media ads, Shopify, online marketplaces, email platforms, and SEO tools.
Cost: starts at $39/mo
Cost: starts at $39/mo